In the fall of 2008 Brandon Ward, a 39-year-old 2-pack a day smoker, bought an e-cigarette at the prompting of a concerned friend. Brandon was desperate to quit, had tried NRT’s and cessation drugs to no success. After buying and using an e-cigarette he quit smoking altogether. He saw the potential of the technology as a less risky alternative to combustible cigarettes and believed it could be so much better.
Having little knowledge of electronics, Brandon sought the assistance of John Bellinger, a local Engineer who owned a business specializing in the design and manufacture of control electronics. John refused to meet with inventors, especially broke inventors like Brandon but relented after Brandon would not go away.
John already had some knowledge of the e-cig industry as he had sold power converters to arm-chair enthusiasts who repurposed them for use in their homemade e-cigarettes. In their first meeting, Brandon asked John to make a better version of his existing e-cigarette. John said “Why?” somewhat rhetorically, what he recognized was the current e-cig control systems were not addressing what the user actually wished to control. E-cigarettes circa 2010 offered little in the way of control and what control they did offer addressed the wrong parameters. The long and short of the meeting? Brandon and John formed Evolv and they went to work on solving the e-cigarette by reinventing the e-cigarette.